Glamping as a smart hotel expansion
How hotels can boost revenue and flexibility with glamping
The hotel market is changing. Guests are no longer just looking for a room, but for an experience. And that’s exactly where the unique opportunity lies for hotels: glamping. By adding these types of luxury tents to the existing offering, hotels can create a distinctive type of accommodation that clearly stands out from traditional rooms. Glamping combines the comfort of a hotel with the experience of being outdoors. The result? An accommodation that appeals to new target groups and enables higher occupancy rates.
1. A unique experience without large-scale renovation
One of the biggest advantages of glamping tents is flexibility. While building a hotel room requires time and permits, glamping tents can be installed relatively quickly (and dismantled if needed). The luxury tents from De Waard are specifically developed for rental use. Years of collaboration with campsite owners have resulted in designs that are both practical and appealing to guests.
Our luxury glamping tent, the Small Oak, is a great example. This tent offers:
- A spacious layout with a high ridge (3.80 meters)
- Large windows and a wide entrance for an open feel
- Fully equipped amenities such as a bed, kitchen, shower, and toilet
This ensures that guests don’t feel like they’re “camping,” but instead experience luxury in the middle of nature.
2. Attracting new target groups
With glamping, you appeal to audiences that are harder to reach with a traditional hotel:
- Families who want to combine nature and comfort
- Couples looking for a unique getaway
- Millennials who value experience and originality
The combination of “sleeping outdoors” with hotel comfort makes the offering distinctive—especially when positioned as a premium experience.
3. More capacity without permanent expansion
While hotels are typically not seasonal, glamping offers a different advantage: creating extra capacity without major construction projects. A glamping tent like the Small Oak allows hotels to quickly add additional sleeping spaces.
Ideal in situations where:
- Demand temporarily exceeds available rooms
- You want to scale up flexibly without immediately investing in new construction
- Permit processes for expansion are still ongoing
- You want to respond quickly to peak periods or events
Instead of waiting months (or years) for building plans, you can realize additional accommodations in a short time. This increases not only your capacity but also your flexibility as a hotel operator.
4. Maximum flexibility in design and concept
Every hotel environment is different, which makes customization essential. The Small Oak is fully customizable:
- Layout can be adjusted to the target audience
- Style can be aligned with the hotel concept (e.g., boutique, wellness, nature)
- Adjustments such as a wheelchair-accessible entrance are possible
Think of the tent as a canvas: you can easily create a new hospitality experience without disrupting your existing hotel concept.
5. Smart and sustainable investment
A key advantage of glamping tents lies in the way you invest. While traditional hotel expansion involves intensive construction projects, a tent offers a lighter and more flexible solution.
The difference is mainly in the impact:
- Fewer raw materials needed compared to permanent construction
- No heavy foundation or large-scale building work
- Less disruption to the surroundings during installation
For hotels, this means you can expand relatively easily without being tied to long-term, capital-intensive construction projects. A glamping tent is therefore not a temporary solution, but a smart and future-oriented way to grow in a controlled manner.
